The case studies on this page are just samples of campaigns Nicola has led to increase the profile of her clients.


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Campion Willcocks

Nicola led the 2004 rebranding of Campion Willcocks, the leading interim recruitment agency celebrating 42 years in the industry, managing all activities related to repositioning the specialist recruiter in the contract and interim market. Her ongoing collaboration with the company includes producing e-newsletters, leading DM campaigns, securing press coverage in trade magazines and the national press, managing change forums bringing together senior executives, and managing the company’s presence at exhibitions.

Nicola works with the Interim Management Association (IMA), representing Campion Willcocks, to protect the interim recruitment industry (worth c £560m per year) from poor practice. The IMA has strong links with the Recruitment and Employment Confederation (REC), who regularly brief the 37 specialist provider interim management agencies on upcoming recruitment legislations and regulations. Nicola promotes the IMA and its work through regular newsletters to interims working in this growing industry.

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Purcon

Nicola worked closely with senior management of this independent Procurement and Supply chain recruiter to build a positive picture of the company as a leader in its field. This was achieved through developing regular communications for clients and candidates, and forging relationships with key publications. A keen understanding of the resources and system available to Purcon, a market leader for 20 years, helped Nicola direct a marketing strategy that resulted in lot of press coverage for Purcon.

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W5ive Business Travel Change Management Consultancy

When W5ive became the business partner of the UK’s leading specialist recruitment consultants for Procurement and the Supply Chain, Purcon, it meant the beginning of an exciting new growth phase for the company. Nicola helped W5ive to get the message about its expertise in business travel and business travel recruitment across to a much wider audience than in the past by incorporating articles about W5ive in Purcon’s communications. The result was that the W5ive brand gained far more exposure to a receptive business audience than would have normally been achievable.

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IPRO

The specialist procurement solutions provider wanted to increase awareness of its brand among its growing list of clients. Nicola produced regular newsletters that focused on specialist areas such as low cost sourcing, logistics, inventory management and outsourcing, and used the company’s partners to broaden their reach by asking them to offer a direct sign-up to the newsletters.

“Nicola has always delivered creative and focused work, particularly with our PR, communications and website requirements. Importantly, Nicola always understands our project objectives. This has been hugely important at a time of growth and development of our business.”

Jonathan Willoughby
Managing Director, W5ive