Nicola Tilling MBA, MCIM

Marketing for results
Freelance and contract marketing

T: 01494 581 340 M: 07805 823376
E: nicola@marketingforresults.co.uk

Nicola started her marketing career 13 years ago at Xerox, where one of her first roles included managing a PR agency to achieve excellent reviews for the Xerox Desktop Products Group. She was also directly responsible for significant revenue increases in staff sales and generating leads through a sales integration project.

As Marketing Manager for a European IT Management Consultancy eNiklas, Nicola was responsible for rebranding the company to reposition it in the SAS software market. This involved providing marketing services to no fewer than five European countries, ensuring brand consistency in marketing and sales literature.

Nicola was also Head of Marketing Services at Spring IT Personnel, part of the Spring Group, which has a turnover of around £290m. With a marketing budget of £500k, Nicola developed a marketing strategy that not only raised Spring’s profile, but ensured that the right tools were in place to aid sales in the delivery of products and services.

Since then she has undertaken a broad range of marketing projects for a variety of clients. For some, it’s been a one-off project such as a website. For others, she has taken a multi-faceted approach to achieve the client’s objectives.

Nicola has a track record for finding practical solutions that get results.

Here are summaries of just some of the other projects she has worked on:

To raise the profile of one leading contract and interim management recruitment agency, Nicola has used online marketing techniques, producing e-newsletters and questionnaires and using the client’s website, as well as PR and traditional media.

For a leading interim provider and specialist IT Management Consultancy, she has led a team of designers in the rebranding of collaterals and websites.

A role with a European IT Management Consultancy has involved managing annual conferences in Europe; Nicola project managed ‘Docuworld’ for the Xerox desktop Products Group at the NEC in Birmingham.

She manages six-monthly knowledge forums for senior change directors in the financial services and public sector.

By providing ideas for articles in specialist magazines and newspapers, Nicola has increased the profiles of a leading interim provider and procurement and supply chain recruitment provider.

For a large IT recruitment company, Nicola has developed a complex marketing strategy, and put in place the right tools to help the sales team deliver products and services.

A member of the Chartered Institute of Marketing, Nicola has a Master in Business Administration (MBA) and a Professional Diploma in Management. She is based in Amersham, within easy reach of central London.

“Nicola has been providing marketing support to Campion Willcocks since 2003. The collaterals, newsletters and strong web presence that she created and managed have contributed significantly to the quadrupling of our revenues since then.”

David Birnie
former Board Director, Campion Willcocks